Brand Design

Spring 2011

So here's my business card, letter and envelope (BLE) for Johnson Wagner, a professional PGA golfer who graduated from Virginia Tech. For this project, we had to rebrand him.

My logo shows a J, a golf club, and two swings. I had to pick whether I wanted to leave the logo completely black, or white with black borders. I picked white because it seemed like all black was making the brand and signature too heavy.

I love white space. I love simplicity.

Enjoy!