My Brand Animation

Fall 2010

This is an animation for my logo that I worked on in 3D Animation class.

Description:
As you go through numerous shapes, all you see is black and white shapes, the movement might remind you of grass...

I didn't have a brand before this project, so my teacher helped me sooo much find something that would fit me and something that I might actually fit with. This video plays around with shapes but the brand itself is very abstract, but very concrete at the same time. What I mean is that represents something but has several ideas behind it.

I'll let you enjoy this before I can tell you more about it. ;)

Brand Design

Spring 2011

So here's my business card, letter and envelope (BLE) for Johnson Wagner, a professional PGA golfer who graduated from Virginia Tech. For this project, we had to rebrand him.

My logo shows a J, a golf club, and two swings. I had to pick whether I wanted to leave the logo completely black, or white with black borders. I picked white because it seemed like all black was making the brand and signature too heavy.

I love white space. I love simplicity.

Enjoy!

A Zebra Hoof...

Spring 2011

Unfortunately for this semester, I had to take an elective outside of my true major due to a lack of VCD (Visual Communications Design) electives/faculty. So I decided to go with wood carving; there is always something to learn, and I've always wanted to try it out. Well I loved it! I am amazed at how things can come out a block of wood, I don't know, that's just my opinion. Here's my first sculpture (1 of 3):

These are in sequence. This is the first picture I took but the first mistake was to not take a picture of the untouched block of wood because you want to see what I started with, right?..

It was a 6' x 10' piece of white pine. This kind of wood is very soft (so easy to work with) and doesn't have a lot of knots either so that helped a lot.

Every area blocked out
and then rounded edges.

This is the back. A rough stump.

This is the smoothest I got it
before I carved the stripes.

I think the sculpture is so dynamic
viewed from this angle.

I took this picture right after oiling it.
It's not this dark after it dries.

So first, I chose the zebra theme because it seems like I have a few zebra things in my bedroom. It seems like I'm subconsciously attracted to that animal/zebra pattern.

A few concepts for this sculpture:

• The beauty of anatomy, what life creates, natural shapes in the wild.
• I chose this position (half-bent) to make it more engaging and interesting to look at. Especially that space between the hoof and the stump near the bottom.
• The contrast between the smooth leg and the rough stump. I love contrast. Also the base is half-smooth, half-rough. It's supposed to represent a mound of earth.
• The stripes are not painted. I sort of want the viewer to get closer to get the full effect, to figure out there are stripes, and it is not a horse hoof but a zebra hoof. I also like the effect of carved out stripes.
• Note: the leg broke, but the crack is hidden within the stripes. I learned my lesson: don't whack at something that has not support or isn't connected to much.
• Note: the hoof doesn't touch the base. One of the things I'm really proud of.

So now I might make wood carving my new hobby in the near future :).

Designer Book

Spring 2011

The final project in our current graphic design class was to make a book about a designer of our choice; mine was the brilliant Neville Brody.

Everything about the book had to be created by the student. 4 things we had to do:

• Book content
• Layout/design
• Book making
• Enclosure

With a few scanned images from The Language of Neville Brody, I was set but it was no easy task nor was it going to take a few hours. It was my first time making a book (accordion style) and I have to say that a few tries (printing, craft and not to forget proofread!) are necessary or even vital, mistakes are a must. Don't expect to get everything right with the first print outs. The design was a struggle: although I love how typography looks I'm not an expert at it and unfortunately Brody is and he uses it A LOT. I had to keep looking at his work to get more inspiration. I don't love everything he does but some of his work are amazing. I tried to show variety within the spreads, a mix of colors but keep it to my liking. I mean let's face it: what's the point of taking all that time to make a book if you're going to hate it, even if it is perfect? In the end, I had fun. You'd be surprised how typography is easily made: make this letter bigger, make this one blue, move these two letters up and rotate them, cut this other one in two...the options are endless! So here's a few pictures of my final book.

Looking Over the President's Shoulder

Fall 2010

Add caption

This poster was made in typography class for an ATOB play about the first African American butler to serve in the White House, which is directed by Michael Anthony Williams. From several designs, Williams picked this one as his top choice to be featured the day of the play.

Description:
The butler is positioned in the center to make him the center of attention because he is the main character in the play. However due to the fact that he was always behind the scenes in real life, his face does not show on the poster. I included the flag in the back to inform the viewer immediately that the story relates to something presidential. To add a theatrical ambience, I included red curtains on the top. The White House on the plate simply portrays the butler serving the White House.

I chose an old paper texture behind the typeface to bring a historical feeling as well as a more traditional mood.

Overall I tried to keep it simple but keep it strong.

Stop Motion

Thought I'd show this video I made a couple years ago when I was trying to get into the art program. I'm really proud of it and it took foreverrr like...1-2 hours lol, but I guess it's a lot for a 1 minute video. At least to me. And we picked the wrong day to make it because it was Thanksgiving so we were getting hungry too but it still tasted delishhh.
It's a stop motion video (bunch of pictures taken to make a video) showing how to (easily) make an apple tart.

I really have to thank my mom and sister for helping me make it though, I won't take all the credit. :)

Now if only it could make itself.