My Brand Animation

Fall 2010

This is an animation for my logo that I worked on in 3D Animation class.

Description:
As you go through numerous shapes, all you see is black and white shapes, the movement might remind you of grass...

I didn't have a brand before this project, so my teacher helped me sooo much find something that would fit me and something that I might actually fit with. This video plays around with shapes but the brand itself is very abstract, but very concrete at the same time. What I mean is that represents something but has several ideas behind it.

I'll let you enjoy this before I can tell you more about it. ;)

Brand Design

Spring 2011

So here's my business card, letter and envelope (BLE) for Johnson Wagner, a professional PGA golfer who graduated from Virginia Tech. For this project, we had to rebrand him.

My logo shows a J, a golf club, and two swings. I had to pick whether I wanted to leave the logo completely black, or white with black borders. I picked white because it seemed like all black was making the brand and signature too heavy.

I love white space. I love simplicity.

Enjoy!

A Zebra Hoof...

Spring 2011

Unfortunately for this semester, I had to take an elective outside of my true major due to a lack of VCD (Visual Communications Design) electives/faculty. So I decided to go with wood carving; there is always something to learn, and I've always wanted to try it out. Well I loved it! I am amazed at how things can come out a block of wood, I don't know, that's just my opinion. Here's my first sculpture (1 of 3):

These are in sequence. This is the first picture I took but the first mistake was to not take a picture of the untouched block of wood because you want to see what I started with, right?..

It was a 6' x 10' piece of white pine. This kind of wood is very soft (so easy to work with) and doesn't have a lot of knots either so that helped a lot.

Every area blocked out
and then rounded edges.

This is the back. A rough stump.

This is the smoothest I got it
before I carved the stripes.

I think the sculpture is so dynamic
viewed from this angle.

I took this picture right after oiling it.
It's not this dark after it dries.

So first, I chose the zebra theme because it seems like I have a few zebra things in my bedroom. It seems like I'm subconsciously attracted to that animal/zebra pattern.

A few concepts for this sculpture:

• The beauty of anatomy, what life creates, natural shapes in the wild.
• I chose this position (half-bent) to make it more engaging and interesting to look at. Especially that space between the hoof and the stump near the bottom.
• The contrast between the smooth leg and the rough stump. I love contrast. Also the base is half-smooth, half-rough. It's supposed to represent a mound of earth.
• The stripes are not painted. I sort of want the viewer to get closer to get the full effect, to figure out there are stripes, and it is not a horse hoof but a zebra hoof. I also like the effect of carved out stripes.
• Note: the leg broke, but the crack is hidden within the stripes. I learned my lesson: don't whack at something that has not support or isn't connected to much.
• Note: the hoof doesn't touch the base. One of the things I'm really proud of.

So now I might make wood carving my new hobby in the near future :).

Designer Book

Spring 2011

The final project in our current graphic design class was to make a book about a designer of our choice; mine was the brilliant Neville Brody.

Everything about the book had to be created by the student. 4 things we had to do:

• Book content
• Layout/design
• Book making
• Enclosure

With a few scanned images from The Language of Neville Brody, I was set but it was no easy task nor was it going to take a few hours. It was my first time making a book (accordion style) and I have to say that a few tries (printing, craft and not to forget proofread!) are necessary or even vital, mistakes are a must. Don't expect to get everything right with the first print outs. The design was a struggle: although I love how typography looks I'm not an expert at it and unfortunately Brody is and he uses it A LOT. I had to keep looking at his work to get more inspiration. I don't love everything he does but some of his work are amazing. I tried to show variety within the spreads, a mix of colors but keep it to my liking. I mean let's face it: what's the point of taking all that time to make a book if you're going to hate it, even if it is perfect? In the end, I had fun. You'd be surprised how typography is easily made: make this letter bigger, make this one blue, move these two letters up and rotate them, cut this other one in two...the options are endless! So here's a few pictures of my final book.